Minsk City Executive Committee

07 May 2010 → Portuguese designers to debut at Fashion Mill 2010 Festival in Minsk

Designers from Portugal will make a debut appearance at the 19th international fashion and photo festival, Fashion Mill 2010, which is held in Minsk on 6-8 May. The Portuguese collections will be shown on 8 May, Belarusian fashion designer Sasha Varlamov told BelTA.

All in all, 207 collections by Belarusian designers will be demonstrated as part of the competition program. Twelve experts from Russia, Lithuania, Germany, Sweden, Great Britain, Portugal, Czechia, Belgium, Italy and France will pick up 10 best women’s collections, 5 men’s, 5 teenagers’ and 5 children’s collections.

“The main distinguishing feature of the Fashion Mill festival is that we do not have a jury panel. It is impossible to choose the one and only collection out of 207. Every designer has his own vision on the fashion trends. Thus we give the beginners a chance to find their audience and earn the recognition of the peers,” Sasha Varlamov said.

The semifinal of the international contest of young designers of the Russian Silhouette charity fund will be held on 6-7 May. Director of the fund Tatiana Titkova will choose the two best collections which will represent Belarus at the finals in Moscow in September 2011.

The festival will conclude with the show of the best collections made by Belarusian designers, an award ceremony and a show of guest collections. The concluding chord will be the True Fashion Parade featuring 32 Belarusians pop singers, theater and cinema celebrities, television personalities and athletes. The project has been organized by the youth fashion center of the Belarusian State University.

“This project is interesting as ordinary people whose parameters do not fit in the 90-60-90 standard will do the runway. The main goal for the designers was to highlight the individuality of every person, to find an approach to each participant. We will know how well the designers have coped with the task by watching the reaction of the audience,” Sasha Varlamov said.

News provided by Agency «BelTA»

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